Maximise Your SEO Results: 5 Ways to Measure ‘Add Me to Search’
Professionals wishing to improve their online presence in particular need to be visible on search engines in the modern digital era. “Add Me to Search” is one of the newest features offered by Google to help in this effort; it enables anyone to create a Google Search Card. This development benefits personal branding as well as SEO optimization agencies trying to improve the search engine rankings of their clients. We’ll get into how to monitor and quantify the SEO benefits of utilising the “Add Me to Search” function in this blog.
What is ‘Add Me to Search’?
People may create Google Search Card using the “Add Me to Search” function. This card, which includes your photo, biography, contact information, and social network connections, shows up at the top of search results when someone searches for your name. Professionals, independent contractors, and public personalities that wish to manage their online story and make sure that correct, carefully chosen material shows up when their name is searched will find this tool especially helpful.
SEO Benefits of Google Search Cards
Building a Google Search Card has a number of SEO advantages:
Enhanced Visibility: You’ll be more visible when Google Search Cards show up in search results.
Brand Control: You decide what information appears on your card and make sure it is correct.
Enhanced Traffic: A well-designed card might direct people to your social network or website.
Professional search cards might help you project more credibility and reliability.
Tracking SEO Impact
You must track several variables and examine their changes over time in order to gauge the SEO effect of “Add Me to Search.” These are the main actions to efficiently monitor and quantify this effect:
1. Set Up Google Search Console
Tracking your search results requires Google Search Console. It gives you a thorough understanding of how your website is doing in search results. Using Search Console, track changes in your search visibility after building your Google Search Card.
Impressions: See how often search results show your search card.
Clicks: Check the amount of clicks your search card gets.
Click-Through Rate (CTR): Increased CTR means that people are effectively engaging with your search card.
2. Use Google Analytics
An additional potent tool for monitoring website traffic and user activity is Google Analytics. Following metrics should change when you create your Google Search Card:
Referral Traffic: Monitor the volume of visitors coming from your Google Search Card.
Bounce Rate: Track how often visitors that arrive at your website from the search card bounce. Less bounces mean that people are interested in your material.
Conversion Rate: Calculate how many people who arrive from your search card convert. More conversions indicate that visitors to your search card are of high calibre.
3. Monitor Keyword Rankings
Following keyword rankings associated with the person’s name and line of work should be the main priority of an SEO optimization company. Tools for keeping an eye on these rankings include Ahrefs and SEMrush:
Name Keywords: Monitor where your name appears in search results.
Related Keywords: Keep an eye on terms connected to your field of work or business. Furthermore improving your ranks for these terms is making a Google Search Card.
4. Analyse Backlinks
Search engine optimization heavily depends on backlinks. A Google Search Card created can result in more backlinks from different sources. Track with moz or Ahrefs:
Count of Backlinks: Track the growth of backlinks following the creation of your search card.
Quality of Backlinks: Check the backlinks’ quality to make sure they are from reliable sites.
5. Track Social Media Metrics
Social networking accounts are frequently linked from Google Search Cards. Track the effect on the statistics of your social media accounts:
Follower Growth: Track your social media profiles’ growth in followers.
Engagement Rates: View your posts’ engagement rates (likes, shares, and comments.
Measuring Long-term Impact
Measuring a Google Search Card’s long-term impacts is just as crucial as tracking its immediate impact. Being a long-term approach, SEO requires regular monitoring.
Monthly Reports: Track advancement with monthly reports created using Google Analytics and Google Search Console.
Trend Analysis: Look for patterns in ranks, clicks, and impressions over a number of months.
Competitive Analysis: Analyse your competition by comparing your results to theirs. An SEO optimization agency may offer you information on your competitiveness with other businesses in your sector.
Wrapping Up
A potent strategy for improving personal branding and visibility is making a Google Search Card using the “Add Me to Search” function. To prove this function’s efficacy, SEO optimization agency must monitor and quantify its effects. You may get an important understanding of how this feature affects your SEO performance by using tools like Google Analytics, Google Search Console, and keyword tracking tools.
